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Goodman Fielder


Position Type:

Full Time

Position Type:

Morobe, Papua New Guinea

Date Published:

25 February 2021

Goodman Fielder Papua New Guinea is one of PNG’s largest food companies, manufacturing and distributing high quality Flour, Stock Feed, Rice, Snacks and Bakery products throughout the country.

Well known products and brands include Flame Flour, Flame Stock feed, Bilas Bread, Skel Rice, Twisties snacks, Arthurs Pies and the Meadow Lea range.

At GFI our goal is to be the leading and most innovative food company with a mission to meet our customers’ needs of superior quality foods with brands that are trusted by families everywhere. We are the go-to source of consumer, shopper and customer insights to help our customer and business partners succeed.

We currently have a vacancy for an Area Sales Manager Food Services to join our already strong and vibrant Sales team in Lae. Reporting to the Regional Sales Manager MOMASE, this important role is directly accountable for the performance of the Food Services distributions within our defined territory across all segments and achievements of Financial Budget for the relevant area. This role will also develop and manage customer plans and Channel strategy for their relevant customer base.

Your responsibilities will include:

  • Develop and lead pipeline of business opportunities across the Food service channel utilizing existing products, leveraging NPD opportunities and developing some customer bespoke products

  • Creating sustainable business relationships with key stake holders

  • Consistently review the in-year plan and financial metrics, and prioritize the requirements based on risks and opportunities in order to meet calendar year financial budget

  • Align cross functionally with the Key Account Manager & Bakery Account Manager to deliver optimum strategy for the customer

  • Leverage trend market insights to lead Category thinking with the customer

  • Work across traditional sales force to execute sales strategies

  • Attend rural exhibitions, agricultural shows and expos throughout the country whenever required to

  • Work cross functionally with Marketing R&D and Operations to develop and drive NPD to market

  • Create and execute customer seasonal sales drivers to deliver incremental gross profit and volume

  • Maintain compliance with OH&S and environmental standards, legislative requirements, policies and procedures

To be considered for the role, you will need to have/be:

  • 5+ years in a Food Services role would is preferable

  • Strong cross functional internal and external stakeholder management is essential

  • Demonstrated experience in managing difficult existing customer relationships and Supply Agreements would be essential

  • Experience working with new customers and developing relationships quickly

  • Understanding of end-to-end Supply Chain drivers and value chain within Food services

  • Strong negotiation skills and customer relationships skills

If you are an experienced Salesman from an FMCG company, then be part of the Skel life and join a team that values healthy eating and active lifestyles. 

Still interested? Send your letter of application and CV/resume with at least 2 referees to:

Internal Recruiter,

Goodman Fielder Papua New Guinea

P. Box 673

Port Moresby



Please submit your application in either word or pdf and in only one attachment.

Applications close Wednesday 03rd March 2021

Only shortlisted candidates will be contacted

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